Online shopping has skyrocketed since COVID-19 shut down most physical retail locations. Interacting with businesses through digital and online interfaces have now become standard customer behaviour and will continue well into recovery. Digital and online is now the “new normal” and will continue to grow in popularity even when the COVID-19 crisis has ended.

From marketing online to e-commerce to contactless operations in physical locations, franchise systems need to ensure that their online and digital capabilities are in place, fortify their web presence, integrate online/digital as part of their customers journeys, and be able to accelerate online and digital development to keep pace with changing customer expectations.

Join this session to learn what you need to know to refocus your digital efforts to drive revenue for your entire franchise network. Understand what kind of data to examine and track to make the best informed decisions. Find out how to go about reimagining your customer’s journey, including your brick and mortar strategy, to identify how to make the most out of online and digital. As the customer experience starts at home in the new normal and off-line shopping behaviour has dramatically changed, make sure your franchise system is set up to bring your business into the homes of your customers through online and digital technology.