You’re making big investments in Marketing and Franchise Development, but do you know if you’re getting the right return? Start by focusing on your conversion rates, which show you how efficient you are across your sales funnel. Join this session and gain insight into the latest industry-specific benchmarks on franchise sales conversion rates and outlines the best ways to improve them, including an exclusive look at FranConnect’s latest Franchise Index report, backed up by real-world data from over 600+ brands. The presentation will include channel and vendor-specific rankings showing you how to evaluate marketing channels, portals, and brokers. Understand why conversion rates matter more than the number of leads and know what metrics you should be tracking to help you improve your franchise sales.

Learning Highlights

• How to implement action items that can impact your sales process;
• How you can look at your sales conversion rates and process from a new perspective; and
• How your leads and metrics can be used to increase your franchise sales conversion rates.