What’s a business without a solid and loyal customer base? Your supplier’s customers are the foundation that keeps the business flowing and it’s vital that you provide products and services to make the perfect first impression while providing reliable services to franchise systems.  

You should know how to appreciate, build, and measure customer value throughout all stages of their interaction with you. It’s important to understand the link that exists between getting a new customer and retaining them by creating a lifetime value for the products and services you offer.

You should also consider how to network your own network of other franchise suppliers to gain and retain new customers, including what can be done beyond word-of-mouth marketing to generate repeat customers who recommend your services to others.  

Learning Highlights

• How to measure customer value at all stages of the interaction; and
• How to expand your network of franchise systems to attract more long-term customers.