For emerging brands to become a truly successful franchise system, they must support their franchisees growth. We can’t just sell them a franchise, and then expect them to build and operate a successful business by reading the operations manual and going through basic training. It just doesn't work that way.

The best performing franchise brands provide intensive coaching and support, particularly in the early stages of the franchisee building their new business. The focus of a good support program falls into three parts (and to be clear, these three parts are listed in their order of importance):

1. To help drive their financial performance (revenue and profitability)
2. To build and foster a good working relationship
3. To ensure compliance/brand standards

When building and operating your franchise system, you will be swamped with an ever-growing list of priorities. You can always distill it down to one critical item, and if you can keep this a TOP priority, year after year, your franchisees will be grateful. And the ONE thing is this: “Relentlessly pursue our franchise partners to make more money year after year.”

Now you can start to focus on this after you have sold 100’s of locations and have run out of territory to sell, or you can start day 1 and grow a lot faster.

Learning Highlights

• Understand how critical your role is in supporting your partners to the growth of your system;
• How an effective system communication rhythm allows you to scale as the founder;
• How to work with partners to help them scale their location faster; and
• How to build systems that will actually be followed (it’s all about the why!)