As we head into a post-pandemic world, the restaurant consumer’s mindset is changing, and expectations are high. Customers now expect the same stellar service online as they do on in person. From hyper-personalization to omni-channel buying processes, your customers judge your brand based on the customized, hassle-free, white-glove service they get—not just from competitors but also from e-commerce players. Participants will learn about trends and best practices to keep your franchise marketing fresh, relevant, and top-of-mind for today’s digital-first consumers. You’ll also learn how to personalize your restaurant’s offerings based on customer preferences, and provide the customized and frictionless experience they crave.