Name
The “Secret Ingredient” of Trademarks
Date & Time
Sunday, April 10, 2022, 2:00 PM - 3:30 PM
Speakers
Description
Distinctiveness is the secret ingredient that underpins trademark value. This roundtable will explore both the theory and application of the concept of distinctiveness to ensure trademark use adds, rather than detracts, value from your brand. The discussion will explore distinctiveness in the context of selection, adoption, use, licensing, unauthorized use and strategies to ensure and maximize trademark protection.
Location Name
Provinces/Confederation 1 & 2
Session Type
Roundtable