Brian Bazely is CEO of Driverseat, which provides shuttle services through its franchise network. Brian co-founded Driverseat in 2012 with his brother Luke and together, they franchised the business in 2013.

Prior to starting Driverseat, Brian spent most of his career in executive management positions with several tier-one retailers including Toys R Us, The Beer Store and Laura Secord. Brian has been the keynote speaker at business conferences across North America, has appeared on national tv business shows and has been a guest lecturer at the University of Toronto – Rotman School of Management.

In 2019, under Brian’s leadership, Driverseat was named the top Franchise System of the Year, non-traditional. Driverseat is also one of the highest rated franchise companies in Canada, having received the Franchise Designate Award for the past sever years. Driverseat also received the Inclusion and Diversity Award and was featured on the front cover of QBiz magazine for their commitment to inclusivity in the workplace.

Brian speaks about operationalizing culture and leadership in a franchise organization.

Brian’s passion for people is evident in all that he does. He built the Driverseat brand with a focus on five P’s: Profit, Purpose, People, Play and Progress. Brian lives by the value that you can’t put profit before people.