Jocelyn has spent the last 20 years dedicating her career to Franchise Development. She has vast experience growing brands from small to medium and medium to large, including iconic Canadian brands like Shred it, Swiss Chalet, Harvey’s, Second Cup, Country Style, Hero Burgers and Pet Valu. For the past three years, she’s been working with the dynamic team at Mary Brown’s Chicken, helping the brand achieve record breaking growth – exceeding 200 stores nationally, with plans to reach 250 by the end of 2022! Jocelyn has been an active member of the CFA for many years and continues to promote the franchise business model to potential franchisees. Her recipe for franchise success? “You need strong leadership, a model that works and franchisees who are passionate about the brand and committed to exceptional customer service.” Jocelyn is the mother of two teenagers and is a supporter of women’s soccer and the TFC! (Toronto Football Club).