As marketing platforms and technology providers (Google, Facebook, Apple) update privacy protections, the digital marketing landscape is shifting to adapt. For franchisors, franchisees and their marketing teams, some tactics will become obsolete, while others will strengthen and become the marketing investments that produce stronger ROI over the coming years. In this webinar, Luke Aulin, CEO of RTOWN - a digital marketing agency focused on helping franchise systems grow - will discuss these recent updates and work through tangible ways franchise systems can leverage the power of search engine optimization as the way to grow in 2021 and beyond. 

What you will take away from this webinar:

• Understanding of what is happening to your digital channels this year as a result of the Privacy and Data protection changes rolling out this year.
• What to expect in your upcoming reports and key KPIs that you rely on to drive your growth.
• Creating a business case to achieve clear outcomes across your franchise system from your digital marketing investments.
• Search Engine Optimization strategies and tactics to focus on locally (at the franchisee level) and nationally (at the franchisor level) in 2021