An in-depth look at best-in-class franchise awarding processes to ensure optimum communication of your franchise offering, discovering prospects’ goals, criteria and ability to execute the model, and how to guide the prospect through an effective mutual evaluation process. Includes specific steps, timelines, maximizing technology, videos, and more. Franchise development has evolved significantly over the past few years. With the massive shift to digital engagement and omni-channel franchise marketing strategies, franchisee acquisition costs have skyrocketed. Franchisors who effectively utilize a consistent process will engage and convert more leads; franchisors who don’t will fall far behind.

Learning Outcomes:

1. Franchisors will be able to identify core elements of effective franchise awarding processes and immediately improve their own.
2. Understand how and where to use available technology, data and tools to ensure FranDev staff are focusing more of their time with real buyers.
3. How to get prospects more engaged, and how to use task assignments to demonstrate both interest and understanding.