Falk Gottlob is Chief Product Officer at SOCi. Before joining SOCi, Falk held key positions at renowned SaaS and technology organizations managing product management, product marketing, user experience (UX), and development. During his tenure at Microsoft, Salesforce, and Adobe, he established strong partnerships with customers, working closely with them to understand their objectives and leverage groundbreaking technologies to help them achieve a competitive edge. Falk’s ability to align customer needs with product development has resulted in successful product launches and increased customer satisfaction.