Julian Deck is our Director of Strategic Implementation at the Franchise GrowthLab. He brings a wealth of high growth, entrepreneurial experience, knowledge and zest, helping franchise systems implement scalable, repeatable strategic and operational initiatives that keeps everyone sane and accountable and accelerates growth. Julian started his growth journey as an early employee at lululemon athletica, helping the company grow as the men’s business planner during their white-knuckle ride from $60m to $600m. He worked cross-functionally, combining his analytic, communication and scalable system skills with the finance, operations and merchandising teams to support lulelemon’s meteoric North American growth.

After lululemon, Julian jumped into another high growth Canadian business, Nurse Next Door, where he met and worked with the rest of the current Hartify team. Julian joined as the VP of Operations just as they were launching into the US market. He implemented internal and external communication systems, IT, human resources and analytics programs and processes that helped Nurse Next Door experience 100% plus growth while growing the number of locations from 30 to well over 150 locations in Canada and USA over a four year period. Julian also took the lead learning and implementing Lean efficiency and One Page Plan execution and accountability systems. Julian combined all his efforts into one bold package that allowed Nurse Next Door to execute and look like a 200+ franchisor in short order while maintaining their culture, core values and purpose all through high growth.

After Nurse Next Door, Julian was the COO of a high growth organic vitamin company and VP of Customer Success for a SASS technology company delivering scalable mental health solutions across Canada. At heart, Julian is a collaborator and integrator of best practices and lives for delivering with kindness his learnings and past experiences to franchise systems who want to boldly grow to profitability and beyond.