Mahmoud is a veteran in franchising, started in January 1992 as a Subway franchisee / operator in Hull, Quebec, Canada where he and his brother developed, owned and operated 5 Subway restaurants between 1992 & 1997 in Hull and Montreal. In 1997, Mahmoud Joined Subway International as a Regional Director for the Middle East, South East Asia, and Africa where he developed and launched the Subway brand in over 22 countries and territories including 2 countries in Europe.
In 2008, Mahmoud returned to Canada where he further developed more Subway restaurants in key locations in the Montreal Area.

Since 2013, Mahmoud has been helping numerous businesses in the Middle East and Canada and in all sectors, become franchises and helping existing businesses improve their operational standards and establish development strategic plans. A Certified Franchise Executive CFE, who acts in accord with the International Franchise Association’s IFA, the Canadian Franchise Association’s CFA , and the Conseil Quebecois de la Franchise CQF, franchising codes of ethics.