Starting her career off in journalism, Lisa knows a good story when she sees it. Lisa’s hyper-focused passion for storytelling and thirst for what’s new, now and next, is what helps her lead the conversation vs just being a part of it. Recognizing the power of combining all that traditional communications has to offer with the reach and conversion of digital marketing, Lisa’s strategic vision is the driving force behind Bubblegum and her client’s success over the years. Bringing a wide array of category experience to the mix, she has worked with brands from food and hospitality to wellness, retail, parenting, technology, beauty and fashion, travel, décor and everything in between. Putting her media training skills to good use, she has made a name for herself as an active lifestyle spokesperson, often seen on TV supporting clients and sharing the latest trends.