James is founding Partner and President of LABOUR, a national creative communications agency that specializes in leveraging both advertising and PR to make campaigns that ‘work’ better for brands. Most recently crowned 2023 Small Agency of the Year under James’ leadership, LABOUR has been recognized with over 40 awards by both the International Association of Business Communicators (IABC) and Canadian Public Relations Society (CPRS).

With over 20 years of agency experience planning, developing and implementing award-winning communications programs, James is a trusted partner for the agency’s wide range of clients. He has worked with brands of all sizes, from multinational corporations to startups, including: AutoTrader, Subaru, Manulife and Moët Hennessy, just to name a few. James has also worked on the client-side at Warner Bros. Pictures, and has a deep background in film marketing and promotion.

When James isn’t working to craft the best story for his brand clients, you can find him perfecting his golf swing or playing chauffeur to his two teenage sons.