Name
Strategies and Tactics to Improve Franchisee Performance and Profitability
Date & Time
Saturday, April 1, 2023, 1:00 PM - 4:00 PM
Jason Gehrke
Description

Approved for 200 Education Credits

Underperforming franchisees can damage the brand, drain support resources, and erode the value of their own business. Identify the symptoms and causes of underperformance at the earliest possible opportunity, and applying the correct intervention strategies and tactics, can preserve and grow a franchisee’s equity, as well as reduce risks to the franchisor and the rest of the network.

This workshop will identify key types of underperformances, and how to overcome them. It explores:

  • The relationship between recruitment, training, support and performance;
  • Creating and monitoring compliance standards;
  • Individual franchisee and group reporting requirements;
  • The potential for conflict (and its consequences) when franchisees struggle to achieve profitability;
  • Changes to the business model that can improve franchisee performance; and
  • How does franchisee performance affect network growth and development?
Session Type
Lecture