How much time do you spend on managing the reputation of your business? If you’re like most businesses, reputation management is no more than a reactive response to negative feedback. But when reputation management is done correctly, it can be a powerful tool for gaining new customers and retaining customers, which in turn can dramatically increase revenue.

Like it or not, people want reassurance before committing to a purchase and your potential customers are turning to third-party sources of information to learn all they can about your products, services, and your company.

Attend this session to learn how to proactively build and manage a good reputation in business through traditional PR, social media interactions, and online customer review management. Learn how you can take control of your brand’s narrative through traditional and social medias. Gain powerful insights into why online reviews and the voice of the customer can help franchises increase customer trust, drive more revenue and profit, have a direct line to the customer, and appear higher in search rankings so they will get chosen over the competition.

In this session, you will:

• Gain actionable takeaways to implement in your own business to build your brand reputation both online and offline;
• Hear about real-life examples of how positive brand reputation management drives customer conversion;
• Learn how to build winning strategies to drive more business to your franchisees while also driving corporate development and franchise sales.