The impending adoption of “Web 3.0” has implications that are yet to be fully understood. Attend this session and learn about utilizing new, but existing technologies (blockchain, smart contracts, tokenization, etc) to modernize traditional franchise systems. Gain insights in how franchising may change as the "metaverse" begins to materialize in the mainstream.

This session will highlight tangible applications of blockchain technology that franchisors can begin utilizing today that will not only allow them to prepare for tomorrow and become “future forward” franchise systems, but can also lead to cost savings and operational optimization that can streamline everything from royalty payments to inventory management. Then discover what franchising in a metaverse could actually look like, understand what these technologies are, and how they will impact consumer behaviour and what new business opportunities may arise. Understand the legal and contractual implications of Blockchain and Web 3.0 and how contractual obligations, IP and statutory compliance may be impacted.

It's not a matter of if Web 3.0 technologies will emerge but when! After you leave this session, you will:

• Have an understanding of what Web 3.0 technologies are;
• Gain insights into future applications of Blockchain and Web 3.0 in the franchising context;
• Learn how you can begin utilizing them to enhance your franchise system today, and what questions you need to ask in order to ensure compliance both with statutes and your contractual obligations.

Be sure to attend this session as you embark on making your system "future forward"!