Name
Franchising for Good: Making Money and Impact
Date & Time
Monday, April 3, 2023, 2:00 PM - 3:00 PM
Ryan Smolkin Deanna Loychuk Carla Leon
Description

In today's business world, consumers are increasingly looking for companies that align with their values, and franchise systems are no exception. Just doing business as usual is not going to be enough in the 21st century.

This seminar will explore the benefits of franchise philanthropy and how taking a social enterprise mindset can benefit your franchise system. Speakers will share their experiences and insights on how giving back to the community can help your franchise system to build a positive reputation, increase customer loyalty, and attract top talent. The panelists will also discuss how to create a sustainable giving program that aligns with your brand values and resonates with your target audience.

Attendees will learn:

  • How giving back and adopting a social enterprise model can positively impact your franchise system
  • How to create a sustainable giving program that aligns with your brand values
  • Strategies for measuring the impact of your social entrepreneurship
  • Real-life examples of successful initiatives

Franchise systems have the power to make a real difference in the communities they serve, and this seminar will provide franchisors with the tools and strategies they need to create a successful giving program. Join us to learn how giving back can benefit your franchise system and take the first step towards becoming a socially responsible franchise.

Session Type
Concurrent Session