Generation Z is quickly becoming a significant player in the franchising industry, and it's essential for franchisors to understand how to attract and recruit them as the next generation of franchisees. 

In this session, you will learn from our panel of franchisors who have a history of success franchising and operating in Canada. They will share valuable insights, best practices, and strategies for the franchisee recruitment process, including advice on the how prospective franchisees engage throughout the recruitment process, how technology and innovation help drive results, and how recruiting franchisees who are enthusiastic and want to grow the brand is crucial to success. Discover how to engage with the next generation of prospective franchisees, how to match development opportunities with the right candidates, and how to effectively use technology and innovation to drive results. Our panel will share also provide tips and strategies for understanding the motivations and intentions of prospective franchisees, and share real-life examples and case studies of successful franchisee recruitment.

Don't miss this opportunity to gain valuable insights and strategies for attracting and recruiting the next generation of franchisees. Attend this session and gain the following insights:

• Best practices from an established and successful brand
• Understanding the type of prospective franchisees needed for the success of your brand
• Matching development opportunities with the right candidates
• Understanding the motivation and intentions of prospective franchisees