If you're looking to get ahead of the competition, you'll need to know about the latest sales trends. AI, automation, and bots are changing the game, and this session will show you how to start using them to your advantage.

This session is aimed at providing insights into how franchisors can effectively leverage automation and human involvement to build strong relationships with leads and franchisees. The panel of franchising experts will share their perspectives on utilizing people and automation software, providing examples of successful strategies, and discuss potential challenges.