Growing your franchise company is always a challenge, but during times of economic uncertainty, it is even more difficult. Purchase habits of both customers and prospective franchisees typically change during challenging economic periods, so your acquisition strategies also need to be adjusted to compensate. 

During this informative and entertaining session, we will share how franchise companies can use digital marketing such as search advertising, SEO and social media during an economic downturn to attract new franchisees and customers. Our panel of franchisors and industry experts will discuss a range of topics, including what are the trade-offs of customer acquisition vs. retention; whether franchisors focus on brand awareness or customer activation; and cost reduction vs. making investments. Additionally, you will gain insights into what kind of data franchisors should be looking at to make decisions and the impacts of these approaches on franchise development efforts.

Attend this session and learn:

• What other franchise systems are doing to grow their business during a downturn
• Potential cost reduction vs. investment trade-offs for you to consider
• How to maximize the impact of your customer and franchisee acquisition efforts