Name
Getting Earned Media: How has PR Changed and What Have You Done to Adapt?
Date & Time
Sunday, April 2, 2023, 2:30 PM - 3:30 PM
Speakers
Description
- In your experience, how has the landscape of PR and earned media changed in recent years? Can you share any insights or observations about what strategies are working well in today's media landscape?
- Have you successfully earned media coverage for your franchise business? If so, can you share any tips or tactics that have worked well for you?
- What role do social media and online content play in your PR strategy? Can you share any examples of how you have used these channels to earn media coverage or increase your brand's visibility?
- How do you measure the success of your PR efforts? Are there any metrics or KPIs that you find particularly valuable?
- In your opinion, what are some of the biggest challenges facing franchise businesses when it comes to earning media coverage? How have you adapted your approach to overcome these challenges?
- How do franchisors support their franchisees in earning media coverage to help drive traffic to their stores and build brand awareness? Can you share any examples of successful collaborations between franchisors and franchisees in this area?
Session Type
Roundtable