Name
What’s Working for You in Lead Generation Today?
Date & Time
Sunday, April 2, 2023, 2:30 PM - 3:30 PM
Speakers
Description
- With so many lead generation channels available to franchises today, what strategies have been most successful in generating high-quality leads for your franchise, and how have you measured and tracked their success?
- How have changes in consumer behavior, such as the growing importance of online research and social media in the buying process, impacted your lead generation efforts, and what steps have you taken to adapt?
- How can franchises use data analytics and lead scoring tools to better target their marketing efforts and improve the efficiency of their lead generation programs?
- What role do franchisee referrals and word-of-mouth marketing play in your lead generation strategy, and how do you incentivize and empower franchisees to act as effective brand ambassadors for your franchise?
- How can franchisors and franchisees work effectively with brokers to ensure that they are identifying and qualifying leads that are a good fit for their specific brand and business model?
- How can franchises effectively balance the need for quantity versus quality in their lead generation efforts, and what metrics and processes do you use to evaluate the success of your lead generation programs over time?
Session Type
Roundtable