Keith Gerson is President of Franchise Operations at FranConnect, a recognized leader in franchise management software. His career in franchising spans over forty years. For the past decade, he has worked closely with executive boards and leadership teams that are part of the company’s portfolio of more than 800 brands and 150,000 locations, with a focus on helping franchisors with developing their strategies and goals for scaling their organization through sales, operations, and marketing. For more information, best practices, and guides, visit the company’s resources page at www.franconnect.com/resources.