Presenting Sponsor:

Lunch Break1:30 PM - 2:00 PM  
Virtual Networking Reception3:30 PM - 4:00 PM  
Practical Tips for Frontline Sales People11:45 AM - 12:35 PMLenka Whitehead Daniel Hopkins Fiona Styant, CFE Angelee Brown

So you’ve attracted prospective franchisees and started to get the ball rolling on adding these new franchise partners to your team, but how do ensure that you close those sales effectively? Join this concurrent session to gain practical tips and tricks on how to close sales today to contribute to your brand’s success tomorrow. During this session, franchise experts will use their knowledge and experience to provide practical tips that you can use to help close all your franchise sales successfully and efficiently. The panelists will address how to use your franchise system’s disclosure document to your advantage as an effective sales tool, the approach to using new and intriguing sales tactics during the COVID-19 pandemic, advice about different processes that have emerged due to the pandemic, and how you can effectively utilize virtual communication in your meetings with prospective franchisees as we navigate this new normal of franchise sales. 

How to Find New Franchisees Using Digital Marketing11:45 AM - 12:35 PMKirk Allen Patti Hone Brian Bazely Eric Steward

Are you using digital marketing techniques in your search for new franchisees? If your answer is yes, are they working for you? If you answered no, are you ready to learn how to adapt digital marketing in your franchisee search? Join this concurrent session to learn how to use digital marketing techniques to find and approach prospective franchisees for your franchise system. The panelists will address key areas that you should consider when using digital marketing plans. These areas include low budget options to get the best bang for your buck, barriers to overcome when participating in the digital realm, the best online platforms that you should use for recruiting, using personalization in your marketing plans, and the advantages and disadvantages of using geotargeted marketing for your franchisee recruiting. 

Financial Support and Funding Franchises 12:40 PM - 1:30 PMMohammed Jehangir Chris Sonnen John Dykeman

Our current economic crisis is undoubtedly difficult on all Canadians across the country. The COVID-19 pandemic may have left you feeling lost in your search for the financial support and funding that your franchisees need now more than ever. Join this concurrent session presented by financial experts who will discuss the available financial support and funding for your franchisees during the COVID-19 pandemic. The panelists will address all of your concerns as you navigate the current uncertain economic climate. Financial topics to be discussed include whether your franchisees can get lending from the banks right now, if processes and timelines are affected by the economic crisis, what to bring along when approaching the bank for loans, sectors with higher interest as well as sectors that have more difficulty with receiving support, whether interest rates will change after COVID-19 ends, and anticipated changes to small business loans that you should be aware of. 

Tricks of the Trade from Actual Salespeople12:40 PM - 1:30 PMCourtney Hindorff Joel Friedman Gary Prenevost, CFE Audra Wosik

Are you facing difficulties with how to create an effective sales process? Join this concurrent session to receive tricks of the trades from actual salespeople who are experts in the field of franchise sales. They will identify what does and doesn’t work throughout the selling process, how you can find a balance in being aggressive or passive while selling franchises, the difference in sales operations between provinces that you should know, handy unconventional sales tactics for you to adopt, incentives you can use to effectively close deals with franchisees, and differentiators in the sale process to help your franchise system meet and exceed your sales targets. 

Welcome and Introductions + Sales Index and Trends for 202111:00 AM - 11:40 AMKeith Gerson Joel Friedman

Are you concerned about what’s changed during the COVID-19 pandemic and what you can expect after it’s over? Join this opening keynote presentation that will address key trends that have emerged during the COVID-19 pandemic, as well as predictions for what’s to come for franchising after COVID-19 is behind us. Though the pandemic has halted many operations across the country, franchising remains strong and franchise recruiting is still taking place. Now is as important as ever for you to onboard new franchisees to help grow your franchise system. This presentation will identify the top three Franchise Recruitment indicators (KPI) to help you attract new franchisees at a time when your franchise system needs it most. 

An Interview with John DeHart & Closing Remarks3:00 PM - 3:30 PMJohn DeHart Travis Tinning Joel Friedman

Gain insight into John DeHart's vision for the future of franchise development in the next 12 months and beyond in this intimate, info-packed fireside chat. Take advantage of the expertise and experience of a successful, award-winning, multi-brand, franchise owner, and apply key learnings to help grow your business!

Sales Tips & Tricks2:00 PM - 2:50 PMDaniel Hopkins 
Digital Marketing & Communications2:00 PM - 2:50 PMBrian Bazely