While franchisors are generally tasked with overseeing their network in a manner that supports a positive brand image and consistent standards, steering franchisees through the uncharted territory of the COVID-19 pandemic may seem daunting. This roundtable session will explore how franchisors may consider navigating the enforcement of system standards and the associated risks and responsibilities, especially when it comes to: compliance with COVID-19-centred standards, compliance with system standards vs. compliance with laws, disparities in treatment, approved suppliers, and how flexible franchisors can be in encouraging viability for their franchisees without compromising the brand image. This interactive discussion will include examples from the field as well as practical tips for franchisors navigating the current landscape.