The COVID-19 pandemic has dramatically changed what we buy and how we do it. It has changed how we communicate, how we work and how we spend our leisure time. In short, it has changed almost every aspect of our daily lives. This, not surprisingly, has dramatically impacted businesses across the country in every sector.

During this session we will examine how consumer purchasing and digital media consumption has changed in recent months and what this means for businesses. The “new normal” will be different from what we knew pre-COVID, so companies need to adapt in order to capitalize on the eventual economic recovery. Throughout the session we will discuss specific steps franchisors should be considering in order to successfully leverage technology and data.