Full Name
Mark Siebert
Job Title
iFranchise Group
Author of Franchise Your Business, The Guide to Employing the Greatest Growth Strategy Ever and The Franchisee Handbook, and a franchise business consultant since 1985, Mr. Siebert founded the iFranchise Group in 1998 as an organization dedicated to developing long-term relationships with successful franchisor clientele. Mr. Siebert has worked with hundreds of franchisors, from start-up operations to corporate giants. He is an expert in evaluating companies for franchisability, structuring franchise offerings, and developing franchise programs. The strategic planning recommendations developed by Mr. Siebert have been instrumental in the growth and success of numerous national franchisors.

During his career as a franchise consultant, Mr. Siebert has personally assisted over 30 Fortune 2000 companies and over 500 start-up franchisors. Some of the more prominent companies he has helped include Ace Hardware, Anheuser-Busch, Amoco, Armstrong World Industries, Auntie Anne’s Soft Pretzels, Berlitz, Blockbuster, BP Oil, Buffalo Wild Wings, Bridgestone/Firestone, Checkers/Rally’s, Chem-Dry, Chevron, Circle K, Claire’s Stores, Coldwell Banker, Comfort Keepers, Culligan, Denny’s, Dippin’ Dots, DuPont, Einstein Brothers, El Pollo Loco, FedEx Office, Fidelity Investments, General Electric, Goddard Schools, Guinness, Häagen-Dazs, Hallmark, HoneyBaked Ham, IBM, Jackson Hewitt, John Deere, Krispy Kreme, LA Weight Loss, Lenscrafters, Line-X, Little Gym, Manpower, Massage Envy, McAlister’s Deli, Mobil Oil, Nissan (Saudi Arabia), Nestlé, Oreck, Philips Van Heusen, Pinkberry, Popeye’s, Quizno’s, Rita’s Italian Ice, Ryder Truck Rental, Sears, Senior Helpers, Shell Oil, SkyZone, Sonic, Subway, T-Mobile, Texaco, and the U.S. Navy. He travels extensively to meet with companies considering franchising, and regularly conducts workshops and seminars on franchising in cities around the world.
Mr. Siebert serves as a Partner and Member of the Board of Directors of TopFire Media, a franchise and consumer marketing company that specializes in public relations and digital marketing. He also serves as a partner in iFranchise Group International, which oversees licensed operations in the Middle East.
For more than three decades, Mr. Siebert has been actively involved in assisting U.S. franchisors in expanding abroad. He has provided consulting services to franchisors in more than two dozen countries and has also personally supervised the establishment of international consulting practices in Latin America, Europe and Asia.
Mr. Siebert has presented hundreds of speeches and seminars on franchising in cities around the globe. He has been a featured speaker for the International Franchise Association, the American Bar Association, the American Association of Franchisees and Dealers, the National Restaurant Association, the Canadian Franchise Association, and at universities and major franchise events worldwide. He has been a featured guest on business programs airing on CNN, Fox Business Network, and other programs both in the U.S. and abroad.
Mr. Siebert has also published over 250 articles in dozens of business and professional periodicals, including The Franchise Handbook, Success, Venture, Entrepreneur (both in the US and in Japan), Franchising World, Successful Franchising, and more. Mr. Siebert is a featured columnist for Franchise Times magazine and BeTheBoss.com.
Mark Siebert