Sam Sokoloff (he/him/his) is an associate in the Business Law and Franchise Groups at Cassels. Sam specializes in the areas of franchising, intellectual property (including copyright and trademark), entertainment, licensing, and advertising. Sam’s practice involves assisting clients with drafting commercial agreements, compliance with Canadian franchise disclosure legislation, as well as the protection, enforcement, and licensing of intellectual property rights. Through a secondment at Coca-Cola Canada’s head offices, Sam gained valuable experience with advertising, trademark, and sponsorship issues.