As President & CEO, Sherry McNeil is responsible for the management of the Canadian Franchise Association (CFA), leadership of its staff, and providing strategic advice to the Board of the Directors. Key areas of responsibility include: fiscal management, advocacy and government relations, membership development, issues analysis, strategic planning, media relations, and enhancement of public awareness of franchising and the CFA.

A veteran of the industry with over 20 years’ experience helping franchisors and franchisees grow and thrive, Ms. McNeil has been regularly ranked among the 100 Most Influential Women in Franchising in the world, and serves as the Vice-Secretariat for Communications on the Executive leadership team of the World Franchise Council, an organization of international franchise associations.

She has worked with a wide range of franchise systems in variety of categories from new and emerging concepts to iconic Canadian franchise brands like Dairy Queen, Boston Pizza, Little Caesars, and YUM Brands as both a consultant and in executive leadership roles.