The fireside chat will provide an introduction to the Metaverse, particularly as it intersects with franchising and intellectual property protections. Starting from the basics, the concepts of the metaverse, blockchain, cryptocurrency and non-fungible tokens (NFTs) will be articulated. Building on that foundation, the discussion will then focus on how those concepts intersect with the franchising world, including a discussion on protecting and enforcing IP rights in the Metaverse.

Highlights:

• Detailed walkthrough of the basic concepts.
• Disputes and litigation in the Metaverse 
• Enforcement in the Metaverse