The COVID-19 pandemic has profoundly impacted our lives. It has changed how we work, how we spend our leisure time, and how we purchase products and services. During this unprecedented period of change, businesses have had no choice but to rapidly adapt to meet the needs of their customers in order to remain relevant.

During this informative session we will discuss how the pandemic impacted consumer behaviors and what changes are likely to continue post-COVID. We will explore changes in what people buy, where they buy and how they buy. We will also examine how social media, search and mobile usage has changed and how that impacts businesses’ customer acquisition strategies.