As a society, we have managed to adjust to a “new normal” during the COVID pandemic. Despite the initial shock to the economy and several retail openings and closings, consumer demand has bounced back and resilient companies have adapted. However, a major second shock is still to come once COVID subsides. Is your franchise system ready?

During this thought-provoking session, we will build on the findings from our first session to discuss opportunities franchise systems should consider as they plan their emergence from the COVID-19 pandemic. We will review specific ecommerce, digital marketing, data, website, and mobile strategies franchise leaders can employ to create a wining post-pandemic growth plan.