Learning Highlights: 

• Establish a strong purpose and values that allow you to scale your culture both internally and externally while attracting the right people to your brand, including franchisees, vendors, customers, employees, and beyond; 
• How to maintain a focus on system scalability without sacrificing profitability for both yourself and your franchisees; and
• Understand the key habits to build strong, long lasting, two-way relationships with your franchise partners, which ultimately creates a better, more fair relationship.