Learning Highlights: 

• Formulating an effective franchise development and lead generation strategy, answering where you should spend your money and how much your should spend;
• Getting your ideal franchisee persona right;
• Understanding the key franchise sales metrics;
• And the missing part of lead generation: converting leads into candidates.

“My # 1 bit of advice for an emerging franchisor is to spend as much time and money on figuring out how to sell franchises as they possibly can. I rarely find a franchisor who gets this part of franchising.” - John