Many have said that the Pandemic created 20 years of change in 20 weeks. While the Pandemic caught everyone by surprise, for Franchisees and Franchisors, we need to plan now for the future so we aren’t caught by surprise again. The role of technology in Franchising accelerated during the past 18 months. The pace of change will not abate.. During this session, Ken will share some obvious and not so obvious thoughts on the role of technology for Franchisors and Franchisees. From fin-tec to recruitment, and from site selection to AI, we must plan for continued disruption. Looking back, not only at the pandemic, but even before, organizations that embraced a digital first mind set faired much better then those that waited. Are you ready?

Opening Remarks by Event Co-Chairs, Ned Levitt & Judy Rost