During the franchisee onboarding process, you may be wondering how to formulate a lead generation plan, how to understand the basic metrics and create the most effective lead generation sources over the past year, or how to navigate the franchise recruitment website. These steps are essential for you as a franchisor to know as you recruit new franchisees for your brand. 

During this session, you will learn how to optimize your franchise lead generation best practices and effectively convert leads into new franchisees. Topics covered by the speakers will include: the best practices for converting leads into candidates and candidates into franchisees, how to navigate Discovery Days, the validation call process with franchisees, the process in closing the deal, and how to craft a legal and compelling Item 19.