Name
Franchise Relationships: How to Build Franchisee Relationships that Withstand the Test of Time
Date & Time
Thursday, January 28, 2021, 2:00 PM - 2:50 PM
Angela Cote Frank Stanschus Thomas Wong, CFE Patrick Wyness
Description

As a franchisor, you may be wondering how to deal with the constant needs and complaints of your franchises. Since the franchisor/franchisee relationship is part science and part art, it is essential to learn how to navigate this tricky dynamic and understand how these relationships change and develop, starting from mastering your franchise sales through a successful onboarding program.

In this session you will learn when to use the carrot and when to use the stick appropriately, how to deal with conflict and have a difficult but productive conversation with franchisees, how to develop a strong working relationship over time, how to effectively use the FAC, and how to build a culture of transparency and trust.

Session Type
Keynote