Part 1: Tuesday August 20, 7:00 – 8:30 PM ET

Part 2: Wednesday August 21, 7:00 - 8:30PM ET

Attendance to both parts is required

Session Description: This course offers an in-depth discussion on the franchise business model, its history, evolution, and key fundamental aspects. The concept of licensing a brand or business plan to independent operators in distant markets to expand a brand’s reach predates well-known franchises like McDonald’s or Albert Singer’s Sewing Machine Company (which never actually franchised!). The core principles that have made franchising an effective growth method have remained consistent since its inception. By focusing on these fundamentals, participants can learn how to build and sustain a successful franchise system. The course will explore the initial development of the franchise model, its evolution, and the fundamental elements crucial for building a consistent, sustainable, and replicable brand today.

Learning Objectives:

1. Understand the Historical Context and Evolution of Franchising:

1. • Describe the origins of the franchise business model and trace its development over time.

2. Identify Key Fundamental Elements of Franchising:

1. • List and explain the core principles that underpin successful franchise systems.

3. Apply Fundamental Franchising Principles to Modern Business:

3. • Analyze current franchise operations and evaluate how foundational franchising concepts can enhance brand consistency, sustainability, and replicability

Session Description: Many view the franchise business model strictly in legal and regulatory terms, focusing on disclosure, limiting liability, and exercising control over franchisees. However, franchising is fundamentally a business model, not just a legal structure. To build a sustainable, consistent, and replicable business, franchisors need to balance legal considerations with business elements when making key decisions. Quality legal counsel is essential in franchising, but there must be equilibrium between business interests and legal risks. This course, led by Michael Seid and Andrew Seid (Managing Director and Senior Consultant, respectively, from MSA Worldwide) and Noah Leszcz (Partner at Cassels Brock & Blackwell LLP), will discuss key areas in franchising where maintaining this balance is most crucial.

Learning Objectives:

1. Identify Legal and Business Elements in Franchise Decisions:

1. • Differentiate between the legal and business components of franchise decisions.

2. Understand the Importance of Balancing Business and Legal Considerations:

2. • Explain why balancing business interests with legal risks is crucial in franchise strategy.

3. Recognize Key Areas Where Legal and Business Interests Intersect:

3. • Identify common areas in franchising where business interests and legal risks must be balanced.