Even great suppliers can lose impact in franchising—not because their products or services aren’t strong, but because they don’t fully understand how franchisors think, decide, and protect their systems. The CFA Supplier Insights Hour is a high-impact, supplier-only session that pulls the curtain back on how franchise leaders evaluate partners, why supplier conversations stall, and where suppliers unintentionally create friction. You’ll gain practical insight into what alignment really looks like in a franchise environment, then put that knowledge into action through structured supplier-to-supplier networking—a great place to ask for referrals—and a fast-paced live supplier showcase. If you’ve ever wondered why a promising franchisor conversation went quiet or why your value didn’t land the way you expected, this may be the most valuable hour of the convention for you.

This closed-door roundtable session is designed to facilitate discussion among senior executives and department leaders to help them troubleshoot the similar challenges they face in these positions in a safe and confidential space.

Exclusive to franchise system CEOs, Presidents, and Founders. CEO Circle roundtables are small, confidential, and facilitated discussion groups of 8-12 CEOs, Presidents, and Founders of franchise systems of similar sizes. The purpose of these forums is to create a safe, private, and trust-filled environment for franchise system leaders to discuss the concerns and challenges they face in their businesses. Our goal is to help you create mutually beneficial, one-to-one relationships with fellow franchise system leaders, helping you gain confidential resources who you can rely on for honest insights and perspectives.