In today’s crowded marketplace, standing out requires more than just good marketing—it demands strategic brand positioning. This panel brings together seasoned experts and successful franchisors to discuss the principles of brand positioning, its critical role in driving business success, and practical steps to create differentiation and distinctiveness.

Through real-world examples and a step-by-step framework, attendees will learn how to craft a unique value proposition, define clear target audiences, and build compelling brand messages that foster loyalty, attract ideal customers, and fuel long-term growth.

This session is ideal for franchise owners, marketing professionals, and emerging brands looking to build resilient, competitive brands in a dynamic market.

Learning Objectives:

a. Understand the core principles and strategic importance of brand positioning in the franchising space.

b. Analyze real-life examples of successful brand positioning to identify best practices.

c. Apply actionable strategies to craft distinctive brand messages and foster customer loyalty.