Wendy Winder is the Founder and Chief Strategist of Ray Strategic Marketing, specializing in growing franchise businesses through research and data-driven brand positioning, marketing strategy and tailored execution. With extensive experience at five Canadian franchises, Wendy has a proven track record of helping companies make the bold moves needed to grow. Ray Strategic Marketing fills the gap for franchisors who need senior marketing leadership without the full-time cost. Her collaborative approach and deep knowledge make her a trusted leader in building resilient franchise brands.