Learn how leading companies are using data to improve customer retention. Participants can share their experiences and best practices for collecting and analyzing customer data to gain insights into behaviour and preferences.  

Attendees can discuss how to ensure the safeguarding and ethical use of customer data, and how to educate marketing and customer service teams on the effective use of customer data for retention purposes. While collecting data, participants can consider these questions: 

• How are you collecting and analyzing customer data to gain insights into their behaviour and preferences? 
• How are you using customer data to identify high-value customers and target them with personalized retention campaigns? How are you educating your marketing and customer service teams on the effective use of customer data for retention purposes? 
• How are you collaborating with other departments, such as product development and operations, to improve customer retention through data-driven initiatives? 
• How do you see the role of data in customer retention evolving in the future, and how are you preparing to stay ahead of these changes? 

Effective data management is paramount to improving customer interactions. Join this roundtable and learn to leverage data to improve customer retention.