David Humphrey has served the franchise industry in number of different ways throughout his career, having lived and worked in Latin America, Europe, and Canada. As a dual citizen of Canada and the U.S., David brings his unique perspective and years of franchise experience into every position he holds.

He is currently Vice Chair of Ignite Fitness Holdings, a major franchisee group within the Planet Fitness gym chain, operating 130 of the 2500+ Planet Fitness gyms in six U.S. states and three Canadian provinces, where he previously spent 6 years as CEO, launching the Planet Fitness brand across Alberta, British Columbia, and Saskatchewan.

David also serves as Chairman of Massage Heights Franchising, a 120-unit family-owned franchisor of upscale spas in the U.S. and Canada, and he serves on the Boards of Handel’s Ice Cream, a fast-growing franchisor of 100+ice cream shops, and Uni K Wax, a franchised waxing studio with 30+ locations.

As CEO of Massage Envy Spa from 2008-2011, he led the world's largest spa franchisor, which doubled in size to over 670 locations and 1 million members during his tenure. He has consulted with several franchise brands and worked with Private Equity firms in acquiring and managing franchise systems.

David also served as 2023-2024 Chair of the International Franchise Association. He has been a member of IFA’s Board of Directors since 2018, and is a Past Chair of IFA’s International Committee.