Local Store Marketing Masterclass:

Building a Local Growth Strategy

  • Dates: Tuesday November 17 & Wednesday November 18, 2026
  • Time: 6:00 PM – 8:00 PM ET
  • National marketing builds brand awareness, but Local Store Marketing (LSM) drives customer engagement where it matters most: within the local community. Effective LSM helps franchisees strengthen relationships, increase visibility, and generate sustainable sales growth, while enabling franchisors to reinforce brand consistency and support system-wide success.

    This two-part masterclass provides a comprehensive framework for planning, implementing, and measuring Local Store Marketing initiatives within a franchise system. Participants will explore how franchisors can establish effective LSM programs and support franchisee execution, while franchisees will gain practical tools for developing local marketing strategies that align with brand standards and respond to the unique needs of their communities.

    Topics include community partnerships, local events, online reputation management, social media, networking, sponsorships, local business relationships, planning and budgeting, performance measurement, and emerging technologies that can improve execution. Through practical examples and guided activities, participants will develop a Local Store Marketing strategy that can be applied within their own franchise system or location.

 

      Price Details:

  1. Early-bird CFA member price: $349 (available until October 17)
    Regular CFA member price: $399
    Non-member price: $499

        This session will be offered virtually through Zoom

Register Now

This workshop is eligible for 200 Certified Franchise Executive (CFE) credits.
Full participation in both sessions is required.

Speaker - Shawn Saraga
Founder of The Franchise Academy

Shawn Saraga, otherwise known as Mr. Franchise, is the Founder of The Franchise Academy, published Author of The Franchise Toolbox and creator of the course Choose the Right Franchise. With over 20 years of industry experience, Shawn has successfully opened over 1,000 franchise businesses, executed over 800 leases, and been part of several 8-figure exits. As a leading franchise consultant, he has worked with brands like Burger King, barBURRITO Restaurants, Freshii, Tahini’s, Willowbrae, Trade Secrets, as well as many other non-food-related brands. Shawn is also a registered real estate broker and has ensured that his brands' real estate portfolios are one of the most valuable parts of their businesses. He serves as the Chief Development Officer and Master Broker for several brands across North America.