Evening Education Series – Local Store Marketing Masterclass: Building a Local Growth Strategy

Organizing a franchise conference is one of the most difficult jobs in a franchisor’s head office, and one with significant responsibilities. When done well, a good conference can help lift network sales, franchisee satisfaction, and compliance, and provide an overall positive impact on the network. When done poorly, a bad conference can have the opposite effect. But despite their status as a flagship activity of the franchisor, many franchise conferences are organized hurriedly, without adequate planning and resources.
Over the course of this interactive two-evening workshop, participants will gain practical strategies and real-world insights into planning and delivering successful franchise conferences. Here are just some of the topics we'll explore: Why conferences matter and how to establish clear objectives; developing a compelling conference theme; maximizing franchisee attendance and engagement; venue selection and contract negotiation; the role of sponsorship and how to leverage sponsor partnerships; effective ways to promote the conference; gathering meaningful feedback and measuring success; preparing for the unexpected!
By the end of the workshop, participants will be equipped with the knowledge, tools, and confidence to plan conferences that create meaningful engagement and lasting value for their franchise network.

Price Details:

Early-bird CFA member price: $349 (available until October 17)
Regular CFA member price: $399
Non-member price: $499

This session will be offered virtually through Zoom

Shawn Saraga, otherwise known as Mr. Franchise, is the Founder of The Franchise Academy, published Author of The Franchise Toolbox and creator of the course Choose the Right Franchise. With over 20 years of industry experience, Shawn has successfully opened over 1,000 franchise businesses, executed over 800 leases, and been part of several 8-figure exits. As a leading franchise consultant, he has worked with brands like Burger King, barBURRITO Restaurants, Freshii, Tahini’s, Willowbrae, Trade Secrets, as well as many other non-food-related brands. Shawn is also a registered real estate broker and has ensured that his brands' real estate portfolios are one of the most valuable parts of their businesses. He serves as the Chief Development Officer and Master Broker for several brands across North America.