Join us for a dynamic discussion as we explore "Social Media and Influencer Marketing: Adapting to the Video-First Landscape." Discover how the rise of short, engaging video content on platforms like TikTok and Instagram Reels is reshaping franchise marketing strategies. We'll discuss resource allocation, brand messaging consistency, and engagement strategies, along with  strategies for leveraging influencers for authentic content creation.

Learn about adapting to new realities through training, strategic planning, and agile content creation. Don't miss out on insights to captivate modern audiences and drive franchise success in the evolving digital era.

Learning Objectives: 

1. Understanding Platform Evolution: Gain insights into social media's shift towards video content and modern consumer preferences. 

2. Analyzing Franchise Implications: Analyze how the video-first landscape affects franchises, including resource allocation and engagement strategies. 

3. Exploring Adaptation Strategies: Explore effective strategies for franchises to adapt, including training, planning, analytics, and agility.