The session aims to explore digital lead generation trends, including effective online research channels, and strategies for maximizing online presence to engage qualified franchisees. The intended audience includes franchise executives, development teams, and marketing professionals, seeking insights into digital lead generation strategies and trends to enhance franchise development efforts.

Session Highlights:

• Modern methods used by forward-looking franchise systems to generate and convert the best franchisees
• Where and how prospective franchisees are conducting online research
• Which digital platforms are on the rise from a lead generation perspective
• How to utilize a combination of automation and human involvement to nurture and qualify leads from various sources

This session is ideal for franchise system executives and franchise development professionals who are looking to understand where the market is heading and learn what top-performing franchise systems are doing. 

Learning Outcomes: 

1. Identify key online research channels utilized by prospective franchisees.

2. Analyze modern franchise lead generation strategies for enhanced development efforts.

3. Evaluate online research channels and platforms for franchisee engagement effectiveness.