Unit economics aren’t just a result — they’re a strategy. In this hands-on, results-driven workshop, we’ll support marketing and operations leaders in cutting through the noise to get laser-focused on what truly drives unit-level profitability in 2025.

The results your franchise system and your franchisees need won’t come from doing more — they’ll come from doing what matters most with greater clarity and consistency. What worked in 2024 won’t be enough to win in 2025. And the plans you started the year with may need to be revisited, refined, or completely reworked based on shifting economic conditions, team dynamics, and evolving guest expectations.

In today’s franchise landscape, opportunity overload often disguises itself as productivity. But busyness isn’t progress. This workshop will help you:

• Identify your core operational focus to drive measurable, unit-level performance
• Clarify your marketing strategy to align with both franchisee needs and today’s consumer expectations
• Leverage AI where it makes sense — to accelerate impact without losing human connection

Whether you’re sharpening your 2025 strategy or re-aligning your foundation, you’ll walk away with practical tools and a renewed sense of direction.

Because success in 2025 won’t be about doing more — it will be about doing what matters most, better.

Learning Objectives:

1. Identify which current strategies are actually driving unit-level profitability.

2. Evaluate what to keep, change, or stop based on today’s market and team realities.

3. Build a focused action plan to improve results — including smart use of AI.